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They say that ideas are dollars in business.
Our thought process is like a funnel, we have a surplus of ideas being generated everyday, but they come together and sort of merge or get eliminated forming the very narrow, very mundane tunnel called routine. A common track that all of us travel on.
Now, the only way to break out of routine is to find an alternate track, somewhere where ideas are able to flow back in again.

I don't know how many of you have had a big inspiration surge and 1 good idea that suddenly hit you. And you know what's even better than having a great idea? If you have a fantastic bunch of friends who would go through hell with you just so you could realise you ideas and actually bring it to life. That's something few of us are blessed with.

If you are one of em lucky few, it would be a complete waste to ignore your idea and go back to tunnel vision that is routine.

PS: The prospect of being given the opportunity to doing something completely surreal-like and arty is making me very very excited.